AI Visibility Management

Your Competitors Are Being Recommended by AI. Are You?

When someone asks ChatGPT "who's the best personal injury attorney near me," four AI platforms generate an answer in seconds. Pinniq Legal measures your firm's presence across every one, then our team actively works to get you recommended. Proprietary scoring. Hands-on optimization. Real results.

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No credit card required. Results in under 10 minutes.
Analyzing ChatGPT Claude Gemini Perplexity
Your GEO Score
0
/ 100
Growing Presence
4/4
Platforms
#2
Market Rank
62%
Mention Rate
+8.4
vs Last Month
ChatGPT recommended
Smith & Associates
Score improved
+12 pts this month
0
AI platforms analyzed per scan
0+
Targeted legal queries per scan
0-0
Proprietary GEO Score
0
Competitors identified & ranked
The Blind Spot

Your firm is losing clients to AI, and you can't see it happening

Legal consumers have fundamentally changed how they find attorneys. Instead of scrolling Google results, they're asking AI assistants for direct recommendations and getting confident, specific answers in seconds.

A potential client asks ChatGPT: "Who's the best personal injury attorney in Tampa?" If your firm isn't in that response, you never existed to that client. No click. No call. No case.
Google Ads and SEO have zero influence on AI recommendations
AI responses are generated from training data, citations, and real-time web signals you're not tracking
Your competitors may already be working with firms like ours to optimize their AI visibility while you focus on traditional channels
ChatGPT: "Best personal injury attorneys in Tampa, FL"
1
Morgan & Morgancompetitor
2
Herman & Wellscompetitor
Your Firmnot mentioned
Gemini: "Top car accident lawyers near me"
1
Your Firmyou
2
Abrahamson & Uiterwykcompetitor
3
Florin Roebigcompetitor
Claude: "Slip and fall cases in Hillsborough County"
Your Firmnot mentioned
1
Morgan & Morgancompetitor
How It Works

From measurement to management in four steps

Pinniq Legal runs a comprehensive battery of AI queries calibrated for your practice area, jurisdiction, and competitive landscape, then our team gets to work.

1

Multi-platform query deployment

We simultaneously deploy 40+ carefully engineered legal queries across ChatGPT, Claude, Gemini, and Perplexity, targeting your practice area, sub-specialties, county, and surrounding towns. Each query mirrors how a real client searches for legal representation.

2

Response parsing & entity extraction

Our engine parses every AI response in real time, extracting firm mentions, measuring position prominence, identifying cited sources, and mapping your visibility against every competitor detected across all platforms.

3

GEO Score & competitive intelligence

You receive a proprietary 0 to 100 GEO Score calculated from frequency, prominence, and platform breadth, plus a full competitive breakdown showing exactly where you rank against rival firms.

4

Hands-on optimization

Our managed services team takes your intelligence report and gets to work: optimizing citations, content, and digital signals to actively increase your AI visibility month over month.

Platform Capabilities

Purpose-built intelligence for legal AI visibility

4-Platform Concurrent Analysis

Every scan queries ChatGPT (with web search), Claude, Gemini (with Google Search grounding), and Perplexity simultaneously. Results are cross-referenced to identify platform-specific visibility gaps.

Practice Sub-Type Scoring

Break your GEO Score down by legal sub-specialty: Car Accidents, Medical Malpractice, Wrongful Death, Slip & Fall. Identify exactly which case types drive AI recommendations and which need attention.

Territory-Level Intelligence

Measure AI visibility at the county and town level across your entire service area. Our TRN (Town Reinforcement Node) system reveals geographic blind spots in AI recommendations your competitors are filling.

Competitive Landscape Mapping

Automatically detect and score every competing firm appearing in AI responses. See who dominates each platform, which competitors are gaining momentum, and where you have strategic openings.

Automated Monthly Monitoring

Track your GEO Score trajectory over time with automated monthly scans. Receive print-ready performance reports with trend analysis, market position changes, and prioritized growth opportunities.

Managed Optimization

On our Managed plan, a dedicated growth strategist handles everything: monthly scans, citation analysis, content strategy recommendations, and quarterly strategy sessions focused on moving your score up.

Explore All Capabilities
Managed Services

We don't just measure your AI visibility. We grow it.

Most firms don't have the time or expertise to optimize for AI recommendations. That's where we come in. Our managed clients get a dedicated team that actively works to increase their firm's presence across ChatGPT, Claude, Gemini, and Perplexity, month after month.

Deep AI Audit & Strategy

We analyze why AI platforms are or aren't recommending your firm, then build a custom optimization roadmap based on what each model values.

Citation & Content Optimization

We optimize your digital footprint: directory listings, structured data, authority signals, and content. So AI platforms have the evidence they need to recommend your firm.

Ongoing Monitoring & Adjustment

AI models update constantly. We run monthly scans, track score movement, and adjust our strategy in real time so your visibility keeps climbing.

Dedicated Account Management

You get a real person who knows your firm, your market, and your competition. Quarterly strategy calls, monthly reports, and a direct line whenever you need it.

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Managed Client Results
GEO Score 74+31 pts in 90 days
ChatGPT Mention Rate 80%+45%
Platform Breadth 4 / 4was 1/4
Competitor Rank #1was #4
Monthly AI Referral Leads 12-18+new channel

"We had no idea AI was sending our potential clients to other firms. Within three months of working with Pinniq, we went from invisible to the #1 recommended firm in our county."

Managing Partner, Personal Injury Firm (FL)
Pricing

Start free, scale as you grow

Every plan includes a full GEO Score with competitive intelligence. No contracts, cancel anytime.

Free
$0
No credit card required
Get your baseline GEO Score instantly.
  • 1 full GEO scan
  • Broad PMT queries (10 queries)
  • All 4 AI platforms
  • Top 5 competitors identified
  • GEO Score 0-100
Get Free Score
Monitor
$149
per month
Monthly tracking with sub-type breakdown.
  • Everything in Free
  • Monthly automated scans
  • Sub-type scores (Car Accidents, etc.)
  • Score history & trends
  • Competitor tracking over time
Get Started
Intelligence
$299
per month
Full territory coverage with town-level insights.
  • Everything in Monitor
  • Town-level TRN tracking
  • Sub-type × town combo scores
  • Printable monthly reports
  • Priority support
Get Started
Recommended
Managed
Custom
tailored to your firm
We handle everything. You get results.
  • Everything in Intelligence
  • Dedicated growth strategist
  • Citation & content optimization
  • Quarterly strategy sessions
  • Active score improvement
Talk to Sales
FAQ

Common questions

A GEO Score (Generative Engine Optimization Score) is a proprietary 0 to 100 metric that quantifies how visible your law firm is when AI assistants answer legal questions. It's calculated from three weighted dimensions: frequency (40%), what percentage of queries mention your firm; prominence (35%), where you appear in the response (first mention scores highest); and breadth (25%), how many of the four platforms recommend you.
Pinniq Legal analyzes four major AI platforms: ChatGPT (OpenAI GPT with web search), Claude (Anthropic), Gemini (Google with Search grounding), and Perplexity (with live web search). These represent the four most-used AI assistants for legal research queries, covering both closed-model and web-augmented architectures.
Traditional SEO optimizes your website for Google's crawler and ranking algorithm. GEO optimizes your firm's presence in the content that AI assistants reference when generating recommendations. A firm can rank #1 on Google and still be completely invisible to AI, and vice versa. The signals are entirely different: AI models weigh structured data, citation patterns, legal directory presence, and content authority in ways that have no overlap with traditional SEO ranking factors.
Our managed service is a done-for-you AI visibility program. We assign a dedicated strategist to your firm who conducts a deep AI audit, builds a custom optimization roadmap, and then executes it. That means optimizing your citations, directory listings, structured data, and content so that AI platforms have the signals they need to recommend your firm. You get monthly scans, detailed reports, quarterly strategy sessions, and ongoing adjustments as AI models evolve. Most managed clients see meaningful score improvements within 60 to 90 days.
Free plan users receive one comprehensive scan on signup. Monitor, Intelligence, and Managed plans include automated monthly scans so you can track your score trajectory over time and measure the impact of optimization efforts. You can also trigger manual scans at any time from your dashboard.
Yes. All paid plans are month-to-month with no long-term contracts. You can cancel anytime from your account settings and you won't be charged for the following month.
Pinniq Legal currently supports personal injury law with deep sub-type coverage including Car Accidents, Slip & Fall, Medical Malpractice, Wrongful Death, and more. We're actively expanding to family law, criminal defense, estate planning, and other practice areas.
Get Started

Measure your AI visibility. Or let us manage it for you.

Start with a free GEO Score to see where you stand, or talk to our team about managed services and let us do the heavy lifting.

Get Your Free GEO Score Talk to Our Team